Google Alerts is a powerful tool for website owners and bloggers. You can quickly see who is mentioning your domain, or track topics of interest. Google Alerts send you and email whenever anything you’re interested in following occurs.

I use it extensively to track mentions of domains. If you setup a Google Alert on your domain, then every time either 1) you add new content to your website or blog, or 2) someone mentions your domain online, you’ll receive an instant email. You can configure these emails to come daily (that’s what I do) to cut down on the volume.

It’s probably good idea to setup a Google Alert on your name, too. Wouldn’t you want to know if people are talking about you online? And another alert for your business name. There are lots of ways to use Google Alerts.

Here are a couple great resources to get you started with Google Alerts:

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