Sigma Web Technologies » prescott enews http://www.sigmawebtechnologies.com Local Marketing for Local Businesses Wed, 08 Sep 2010 15:38:07 +0000 en hourly 1 Local Marketing Tool in Prescott Arizona http://www.sigmawebtechnologies.com/local-marketing/local-marketing-tool-in-prescott-arizona/ http://www.sigmawebtechnologies.com/local-marketing/local-marketing-tool-in-prescott-arizona/#comments Sat, 15 Aug 2009 17:02:07 +0000 Larry Levenson http://www.sigmawebtechnologies.com/?p=32 penewsThere are certainly a lot of tools available on the ‘net to help your local business market locally. However, if you are lucky enough to live (or market) in the Prescott AZ, area, there is one tool you absolutely shouldn’t be without . .. . Prescott eNews!

Local News and Local Advertising

Besides reporting the local news, Prescott eNews represents a unique opportunity for local marketers. . . their website had over 270,000 PAGE VIEWS in July 2009!! This is HUGE for a small town!

You can advertise with them for well under $100/month. . . and that includes the opportunity to post a full articles about your business on their site. Of course, be sure to have a good bio box at the bottom of the article so search engines and people will know where to find you. ;)

Advertise for People and the Search Engines!

Always keep in  mind that your internet ad will be viewed by two audiences: People & Search Engines. . . and they each have very distinct perspectives.

When a person sees a website, they notice graphics and color. They skim the page looking for relevant information. By associating images with words, people will remember your ad better.

But search engines – they’re different. Search engines can’t see like people can, so that image ad you perfected means nothing to sites such as Google, Yahoo or MSN. Search engines can read, however, and to achieve higher rankings, your words must be chosen with care.

That’s why advertising with Prescott eNews is unique. They make sure your ads appeal to both people and search engines. And with the traffic they get, you have a big leg up on your competition!

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