You want your website to be “findable” in the search engines,
but don’t have the budget to engage a high-powered SEO firm. Here’s a simple and effective way to select keywords and keyphrases yourself, with a little time spent on basic research.
Determine who you’re after. . .
-
Think of the ONE person most likely to need what your web page or service is about.
-
Erase from your mind all inside knowledge about your business, product, service, etc.
-
Forget all the specialized terms known only to industry insiders.
Jump into the mind of the person. . .
-
You are not a former customer, so you have no history or relationship.
-
You have a definite need, challenge, desire, question or interest (that’s why you’re searching).
-
You are about to type words into a Google search box in the hopes that it will guide you to a quick answer.
Ask yourself. . .
-
What words or phrases would you type to get the results you want?
-
Sometimes thinking about the “who, what, when, where, why or how” behind the searcher’s motivation will spark additional useful keywords and phrases.
Ask others. . .
-
You’re not done! Ask your spouse, your Ex, your delivery man, you kids, your mailman, your pet-sitter, the merchant whose store you are in, people on the subway, past customers, etc. Ask everyone!
-
Don’t prep them with background info, just tell them your basic goals. The less you say, the better results you will get.
-
Remember, people are not always good spellers. Misspelled words can be a gold mine!
Explore your competition. . .
Valuable thoughts and advices. I read your topic with great interest.
These are excellent tips on finding keywords and keyphrases.