Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. In this article, she talks about how to use Google Pay-per-Click (PPC) AdWords to highlight your local business locations.
If you are like most Pay Per Click (PPC) advertisers, finding new ways to improve ad performance is an on-going quest. If you are a local business doing paid search, there’s good news. Google now offers a technique that allows advertisers to use their local business data in a way that makes their ad stand out.
In this article, I’ll explain how to derive the maximum benefit from the local business data in your Google Places (formerly Google Local Business Center) listings. Read more
