Small biz is missing a great opportunity to actually connect with their target market. That opportunity is missed because too many small businesses are still caught up in using marketing methods that don’t match up with how their consumers are finding what they need.
Today’s consumers are not the same ones we marketed to 5 or 10 years ago. In fact, consumers are not the same as they were as little as a year or two ago. Our consumers are more sophisticated. They are using technology and they are connected. Our consumers are using search engines to find us. Today’s consumers are not using the same tools to find us as small biz is using to be found.
Most commonly used small business information resources used by consumers:
1. 82% Search engines
2. 57% Print yellow pages
3. 53% Local newspapers
4. 49% Internet yellow pages
5. 49% Television
6. 38% Direct mail
7. 32% White pages directories
The same research found that only 44% of small businesses have a website. And of those with a website:
* 61% spend less than three hours a week marketing it
* 51% believe their sites’ customer acquisition capability is “far” to “poor”
* 50% of small businesses spend less than 10% or less of their marketing budget on internet marketing, while 30% do no internet marketing at all
Read more of this post at Blog for Profit.
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