Jay Baer writes the always-interesting Convince and Convert blog. In this article, he devfelops a simple strategy that only take quarterly attention to build a social FAQ for your company.
One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters.
Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? I think not.
Read Jay’s full post at 4 Steps to Drive Sales with a Social FAQ/
