SOHO
10 Online Marketing Trends for 2010
I met John Arnold at a conference in Phoenix about 2 years ago, and was impressed with his approach to marketing. He could take large concepts and make them not only understandable, but important for small business people.
10 Ways to Make Press Releases More SEO Friendly
On an average business day, more than 2,000 press releases are distributed by the five leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb. What can you do to set your press release apart from the pack and allow your target audience to find you? Great tips from [...]
Writing Articles for Search Engines and People
Now that you have your list of keywords, a really effective way to put your keywords to work for you is writing short articles (approx. 400 words). These articles can then be used on your own website, but can also be published on other websites as well. Why Should I Write Articles? You can post [...]
Secure your Gmail Account
Do you know hackers can easily read your Gmail if you are using public wireless network to read your Gmail! Plus, if you have sensitive data in your Gmail, then they can easily wreak havoc with your life. I use a secure network to access the Internet from my home office, but often take my [...]
Top 7 Reasons Why Most Marketing Fails
Did you know most marketing fails? Most new products fail. (In the grocery business alone, 17,000 new products were introduced last year, yet, the average grocery store only stocks 30,000 different products.) The question becomes why does most marketing fail and, more importantly, what can you do to avoid failure? I’ve been engaged in marketing [...]
How to Find Keywords and Keyphrases that People are Actually Using
You want your website to be “findable” in the search engines, but don’t have the budget to engage a high-powered SEO firm. Here’s a simple and effective way to select keywords and keyphrases yourself, with a little time spent on basic research. Determine who you’re after. . . Think of the ONE person most likely [...]
Am I a SOHO?
SOHO is an acronym that stands for “small office/home office.” Businesses without employees (or only one employee) account for 70% of all US businesses and generate annual receipts exceeding $887 billion. In my own company, I frequently network with other SOHO businesses to provide support services, professional services, or just some good advice.
