Local Marketing
Build a Media List to Promote Your Business
Media lists contain the names and information about people and companies that can help you build your business or promote your product(s). It’s the kind of information that used to in your Rolodex, or your business card file, or your address book.
Start compiling your media list by gathering the names of anyone or any company [...]
Using Google to Find Twitter People
Mike Merrill has a neat tip on searching for specific folks to follow on Twitter. Now there are applications such as Nearby Tweets and GeoTweet but this seemed much more effective to me. It basically leverages the Google search engine to search Twitter profiles. This tip leverages the google site search.
Here’s how it works:
1. Example: [...]
Getting Started on Twitter: a Step by Step Guide
You’re a twitter newbie, you’ve heard about it, so you have decided to do the twitter thing and find out what its all about. Justin Parks has one of the best getting started guides. . . Twitter Newbie: A step by step guide to getting started on Twitter.
This easy-to-read guide includes topics not generally covered, [...]
Google Caffeine is Coming Soon!
Sometime in the next few days, Google Caffeine, their newest search engine algorithm, is going to be fully operational.
Google is always improving user experience, but this is their first major algorithm change in quite a while. Caffeine will significantly speed up Google’s results and will give more weight to website-specific keywords. Sites with content that [...]
Real Time Social Media Searches
Google Caffeine Google’s new search algorithm, will be introducing ‘Real Time’ searches for the various social media networks. Similar to the Google News feature, only it’s like watching an online RSS media feed for Social Media sites like Twitter.
We’re already experimenting with this new feature and studying how you could use it to produce more [...]
10 Online Marketing Trends for 2010
I met John Arnold at a conference in Phoenix about 2 years ago, and was impressed with his approach to marketing. He could take large concepts and make them not only understandable, but important for small business people.
Local Marketing Works – 3 Million Page Views!!
“Local marketing for local businesses really works,” says Lynne LaMaster, Publisher at Prescott eNews. “On Christmas Day, we passed 3,000,000 page views for the year!”
PrescottENews.com is an online newspaper that covers the activities, business, government, sports, education and upcoming events for the Prescott, AZ, area. Lynne started her online business just two years ago, and [...]
10 Ways to Make Press Releases More SEO Friendly
On an average business day, more than 2,000 press releases are distributed by the five leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb. What can you do to set your press release apart from the pack and allow your target audience to find you?
Great tips from Sarah [...]
We’re a Favorite Place on Google
I just received a letter (a real letter — on paper!) from the Google Local Business Team, telling me that Sigma Web Technologies’ business listing as accessed 240 times in the past quarter, and driving directions were accessed 38 times.
The letter goes on to say “Because you’re so popular, we’re enclosing a window decal that [...]
I have a website – Now where’s the TRAFFIC??
At a social gathering this week, two different people came up to me and introduced themselves, and then started telling me that they have websites, but to traffic to the site (no web visitors). What should they do?
I later looked at their websites, and decided to write this followup article to How to Find Keywords [...]
