Larry Levenson
Using Google Places to Maximize Ad Performance in Google AdWords
Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. In this article, she talks about how to use Google Pay-per-Click (PPC) AdWords to highlight your local business locations. If you are like most Pay Per Click (PPC) advertisers, finding new ways to improve ad performance is an [...]
Does your website have a Contact Form?
It’s really a silly question. . . but does your website have a form on it’s contact page? Or did your webmaster settle for an email link? The answer matters! It didn’t used to matter. . . back in the 1990′s. Everyone used email software on their computer. With the exception of AOL users, of [...]
Do you reQall that Good Idea??
As an internet consultant, I spend an incredible amount of time in the car, or in meetings at clients’ offices or coffee shops (where I can grab some high-speed internet access). During these times things run through my head, either because I’m purposely thinking about a project, or randomly (more likely!). When I need to [...]
Grandma’s Guide to Video Chat
Use video chat to give a video tour of a new home to friends, introduce a baby to relatives, keep in touch with traveling loved ones… the list goes on. Here is a simple way that any grandmother (or even YOU!) can use to get started with Google video chat on her own. This video, [...]
Gmail: View .doc attachments right in your browser
If you receive Microsoft® Word files as attachments in Gmail, you can now view them with a single click — no need to download, save, and open files with a desktop application when you just want read them. The Google Docs viewer that allows you to view .pdf, .ppt, and .tiff files in your browser [...]
Gmail: Custom Signature for each Email Address
Google’s Gmail now supports a unique signature for every email address associated with your account. So if you’re sending email from Larry@my domain.com, you can automatically have a different email signature than when you send from Larry@anotherDomain.net. Google has also introduced rich text signatures into Gmail. Now you can change the colors or font size [...]
Recent Projects
Ponderosa Pediatrics Informational site for HVAC contractor Lots of product information Online business reviews and ratings Integrated blog Local search optimization Hospice of the Pines Informational site about in-home senior care business Integrated blog on existing Joomla front-end Online employment application Caregiver profiles Local search optimization Prescott Senior Transportation Informational site about wild bird business [...]
Google hits on the Caffeine!
Last week Google announced the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant [...]
4 Steps to Drive Sales with a Social FAQ
One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain.
Horizontal Attention Leans Left
Jakob Nielsen looks at user viewing patterns along the horizontal dimension and finds web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
